wwc

To explore the impact of coronavirus disease 2019 (COVID-19) on small businesses, we conducted a survey of more than 5,800 small businesses between March 28 and April 4, 2020. Severalthemes emerged. First, mass layoffs and closures had already occurred—just a few weeks into the crisis. Second, the risk of closure was negatively associated with the …

“The Impacts of COVID-19 on small businesses outcomes and expectations” by Alexander W. Bartik, Marianne Bertrand, Zoe Cullen, Edward L. Glaeser, Michael Luca, and Christopher Stanton Read More »

By velocityglobalMarch 30, 2020 Globalization is an established part of the modern world, so most of us do not realize the benefits it brings to our everyday lives—such as easy access to a variety of different cuisines or new technologies developed by countries half a world away. Even though globalization makes our lives better, it does …

Globalization Benefits and Challenges Read More »

How does inbound marketing work? With inbound marketing, developing your brand stands front and center and starts with defining your: Values Attributes Purpose Strength Personality—Character Writing Style Design Style Culture Buyer Personas Self-image These areas of your brand will better equip your marketing and sales efforts to reach your company goals. Your brand gives prospects …

A Holistic Approach to Developing Your Brand with Inbound Methodology Read More »